New Destination

The world thinks in mobile right? Well, in the life insurance industry, this can be a challenge!  Paid mobile traffic was underperforming and my team was tasked with a big ask:

Design and rethink our current mobile lead generation destination and recommend what that journey might look like and how it would differ from a traditional desktop experience. 

CHALLENGE ACCEPTED.

This project got us back to basics-- personas, journey maps, mood boarding, wireframes, user testing, and design. The entire design life cycle. And, it was well worth it.

This new journey accounted for users who were ready to apply for life insurance and those who were not.  It included those who wanted to email themselves their quote, and those who wanted to quote and then start an application, and come back later to finish it out.  The customer journey  is never linear.