Facebook, Display, Destination

Selling an intangible product like life insurance in social media is a tall order.  To differentiate AARP Life Insurance from other big name competitors and other advertisers across social media, we took a bright, colorful, and straightforward design approach, focusing on simple graphics and affordability.

Focusing on the full journey, we ensured visual consistency from facebook to destination to remarketing display banners. Destination visitors and those who filled out our life insurance lead form were remarketed to, digitally.